Ashley Webelhuth

Gum Package Design


1848 Package Design

Photos by Johnny Pelhank


Looking at gum packages today, several are colorful and portray a sleek, modern design. To stand out I decided to throw it back to 1848, a time when gum was first being sold. In doing so, other brands don’t appear to meet the standards of what gum should truly be or taste like. 1848 gum incorporates a stash and a trash side for the wrappers to be stored. The added trash feature conveniently provides a place for the user to store their wrappers in hopes to help prevent the amount of wrappers left lying around, forgotten in pockets, or gum stuck on other surfaces.