Paint Can Package
Photos by Johnny Pelhank
Inspired by the work of Michael Bierut, Fix embodies his black and white color preference, use of line that tends to be obsessive yet remain architecturally structured, and a hint of red, as advised by Massimo Vignelli. In the way he works, Bierut appears to "fix" the design rather than completely nixing it and starting from scratch. The full color palette for this paint ranges from white to black and is numbered 1 through 79 to reference Bierut's Seventy-Nine Short Essays on Design. The typographic treatment of the logo was influenced by his Iran / Iraq piece that made the Op-Ed page of the New York Times in 2003.